If you own or work in a salon, you know that competition can make bringing in new clients a challenging task.  There are always more and more salons popping up in towns and cities, and each one seems to feature new and unique offerings. It can be difficult to come up with good marketing strategies to compete with new salons, especially salons who seem to have a presence everywhere.

Salon Marketing Guru’s helps salons realize their full potential through online marketing strategies.  Online marketing strategies are a crucial part of running a business in today’s society. Business owners understand this, but often do not know how to get started marketing their business using web-based technologies. The people at Salon Marketing Guru’s can help familiarize you with the world of digital marketing, and its most important player: websites.

Keys to a website design: There are many things you need to know before you begin designing a website for your salon.  These simple steps will help to ensure that you end up with the right website for your business!

1) Creative design: You will want you design to be creative, but not too busy or too flashy.  Keep it relatively simple and straightforward.  You do not want people to have to dig around for your content, or have to search multiple pages to find crucial information.  Stick with a simple but fun design which represents your business.

2) Compelling content: Creating compelling content is a very important part of designing a website for your salon. You should figure out what your end goal is for the website, and create a user experience which draws people to that end goal.  For example, if you end goal is to get more customers, then you need to create content which encourages people to come visit your salon, makes it easy to book an appointment, and maybe even offers some online deals to really draw people in.

3) Interactive features: In today’s internet world, social media is king! This is because people enjoy interacting while they are online.  Make your website interactive by posting blogs which allow people to comment, posting questions, encouraging people to write reviews, and drawing people away from your website and onto your social media pages.  For example, you could say something like ‘Follow our Facebook page for daily hair tips.’ Interactive websites have proven to be more popular than ones that do not encourage any interaction from the website visitor.  Interactive websites for a salon should also include ways to book appointments online to make the process of getting to your salon that much easier.

4) Part of a larger digital media strategy: Remember that the website you create for your salon is just one part of a larger digital media strategy.  While the website is important, it is also important for you to set goals: what do you hope to gain from the website, how will you promote the website, how will you measure the websites success, how often will you post updates to the website? A stagnant website may help, but one with regular updates which is part of a larger marketing strategy will bring you the most success.